A Marketing Stack (MS) is a collection of digital and SaaS tools that an individual or company uses to help drive their marketing strategy.
Traditionally this includes Content management Systems (CMS), Email Marketing Platforms (EMP), Customer Relationship Marketing (CRM) tools, social media sharing tools, web and visitor analytics.
These MS components can be seen as foundational. So to name a few high profile examples –
Insights & Analysis – Google Analytics
A marketing stack can go on to contain a lot more products depending on the sector and purpose of the website.
Marketing tools have continued to develop and stray from these core areas and research shows that there are close to 10,000 different tools to choose from in the sector.
Other areas include –
The purpose of this site it to explore and investigate these individual platforms and how they can work together to help automate and streamline your marketing processes.
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