Conversion Rate Optimisation (CRO) Audit

Overview

A Conversion Rate Optimisation (CRO) audit assesses your website or landing page to determine opportunities to increase the percentage of visitors who convert into leads or customers. It’s a systematic way of identifying elements and features that might be hindering conversions.

Here’s a step-by-step guide to conducting a CRO audit:


Define Clear Objectives
:

      • Understand what you’re trying to achieve: Increase sales, gather emails, get registrations, etc.


    Collect Data
    :

        • Analytics: Use tools like Google Analytics to understand user behavior on your website.

        • Heatmaps: Tools like Hotjar or Crazy Egg show where users are clicking, moving, and scrolling on your pages.


      Evaluate Landing Pages
      :

          • Relevance: Does the content match what the user expected when they clicked on an ad or link?

          • Clear CTA: Is there a clear call-to-action (CTA)?

          • Distractions: Remove unnecessary links or information that might divert users from the primary action.


        Examine Mobile Experience
        :

            • Ensure your site is mobile-friendly since a significant portion of users might be visiting via mobile devices.


          Evaluate Page Load Times
          :

              • Slow-loading pages can deter users. Tools like Google PageSpeed Insights can provide insights and recommendations.


            Assess User Experience (UX)
            :

                • Navigation should be intuitive.

                • Information should be easy to find and understand.

                • Test different browsers and devices to ensure compatibility.


              Trust Factors
              :

                  • Do you have testimonials, reviews, or trust badges?

                  • Clear return and shipping policies for e-commerce sites.

                  • Security indicators, especially on payment or personal info collection pages.


                Form Assessment
                :

                    • Reduce the number of fields if possible.

                    • Explain why certain information is being requested.

                    • Check if forms work on all devices.


                  Content Review
                  :

                      • Clear and concise headlines.

                      • High-quality images and videos.

                      • Relevant and persuasive copy.


                    Test and Iterate
                    :

                        • A/B testing: Test different versions of a page or element to see which performs better.

                        • Multi-variate testing: Test multiple changes at once.


                      Gather User Feedback
                      :

                          • Use surveys or feedback tools to get direct input from users.

                          • User testing: Watch real users interact with your site.


                        Competitive Analysis
                        :

                            • Check out what competitors are doing right and where they might be lacking.


                          Create a CRO Plan
                          :

                              • Prioritize the identified issues and opportunities based on potential impact and ease of implementation.

                              • Assign responsibilities and timelines for addressing each point.


                            Continuous Monitoring
                            :

                                • CRO is an ongoing process. Regularly monitor performance metrics, user feedback, and the competitive landscape to adapt and refine your strategies.


                              By the end of the audit, you should have a clear understanding of where improvements are needed and a roadmap for implementing changes. Remember that CRO is iterative; always be testing and refining for best results.

                              Stay In Touch.

                              AD.

                              Let's Get Creative.