What is a Marketing Stack?


A Marketing Stack (MS) is a collection of digital and SaaS tools that an individual or company uses to help drive their marketing strategy.

Traditionally this includes Content management Systems (CMS), Email Marketing Platforms (EMP), Customer Relationship Marketing (CRM) tools, social media sharing tools, web and visitor analytics.

These MS components can be seen as foundational.  So to name a few high profile examples – 

Content Marketing System (CMS)WordPress, SquareSpace, WIX or Weebly

Email PlatformMailchimp, ConvertKit or Active Campaign

Customer Relationship Marketing (CRM)Hubspot CRM, Pipedrive

Social Media SharingHootsuite, Sprout Social, Buffer

Insights & AnalysisGoogle Analytics

Experience OptimisationUnbounce, HotJar, Crazy Egg

A marketing stack can go on to contain a lot more products depending on the sector and purpose of the website.

Marketing tools have continued to develop and stray from these core areas and research shows that there are close to 10,000 different tools to choose from in the sector.

Other areas include – 

Search Engine Optimization (SEO) – Ahrefs, SEMrush, MOZ

Content Creation and Design – Canva, Adobe

Video Marketing – InVideo, Youtube, VidYard

Lead Capture and Conversion – LeadPages, OptinMonster, TypeForm 

The purpose of this site it to explore and investigate these individual platforms and how they can work together to help automate and streamline your marketing processes.

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